Apex revenue metrics
ARR, MRR and NRR you can trace back to a contract.
Recurring revenue metrics usually live in a spreadsheet rebuilt every month from exports. Apex computes them from the contracts and billing schedules it already runs, so every number on the board can be opened down to the customer and the line it came from.
The metrics
Each one defined once, from the schedules.
- MRR and ARR
- Monthly and annual recurring revenue from active contract lines, with usage included or excluded by your definition.
- NRR
- Net revenue retention for a cohort: what last year's customers pay now, after expansion, contraction and churn.
- Gross retention
- The same cohort without expansion, so churn and contraction are visible on their own.
- Movements
- New, expansion, contraction, churn and reactivation, by month, each tied to the contract change that caused it.
Three numbers
Bookings, billings and revenue, side by side.
The three are different on purpose. Seeing them together shows where cash and earned revenue will land.
| What it measures | Where Apex takes it from | |
|---|---|---|
| Bookings | The value of contracts signed in a period | Signed quotes and amendments |
| Billings | What was invoiced in a period | Invoices posted to the ERP |
| Revenue | What was earned in a period | The recognition schedules your accountant signed off |
Views
The cuts a board and a finance team ask for.
Cohorts
Customers grouped by start month or year, with retention and expansion tracked over time.
Segments
By industry, region, entity, product or sales owner, from the customer and contract records.
Usage trends
Metered usage by customer against their commitment, so expansion and risk show early.
Drill-down
Any figure opens to the customers and contract lines behind it.
Agents propose, people approve
The agent drafts. A person decides.
A renewal agent uses the same usage trends to flag contracts likely to contract or churn, and drafts the renewal for a person to review. The metrics themselves are calculated, not generated.
Every agent stops at an approval gate until it has earned its way out of one. Nothing releases cash, commits spend or touches a customer without a person saying so.
Your dataModels that read your data run inside your environment, behind your firewall. No client data reaches a frontier lab.
Start here, keep the foundation
Start with revenue metrics. Add the rest without starting over.
Metrics come with the contracts and schedules you already run in Apex, and can be the first view a company switches on once its contracts are imported. Customers and invoices come from the ERP into your Ferrata foundation, so the metrics read the same records billing and revenue recognition do.
FAQ
Questions, answered plainly.
What is the difference between ARR and MRR?
MRR is monthly recurring revenue: the recurring value of active contracts in a month. ARR is the same figure on an annual basis. Both exclude one-off fees, and you decide whether usage above a commitment counts.
What is NRR?
Net revenue retention compares what a cohort of customers pays now with what the same customers paid a year earlier, including expansion and subtracting contraction and churn. Above 100% means existing customers grew on balance.
Where does Apex get the numbers?
From the contracts and billing schedules it runs, the invoices posted to your ERP and the revenue schedules your accountant signed off. No separate export or spreadsheet sits in between.
Why show bookings, billings and revenue separately?
They answer different questions. Bookings are what was signed, billings are what was invoiced, and revenue is what was earned. A large prepaid deal books and bills at once but is earned over its term.
Can we define ARR our own way?
Yes. Whether usage, minimums or one-off fees count is set in your definition, and the definition is recorded beside the metric so everyone reads the same number.
Can I see the customers behind a figure?
Yes. Every metric opens to the customers and contract lines that make it up, including the amendment that caused an expansion or a contraction.
Related in Apex
- Revenue recognitionRevenue schedules computed from your policy, journals posted to the ERP after review.View
- Subscription billingBilling schedules with phases, amendments, proration and co-terming.View
- RenewalsRenewal notices on your schedule and renewal quotes drafted from usage and price changes.View
- Usage meteringMeters that turn raw events and ERP records into billable quantities.View
From Ferrata Labs
Start with revenue metrics, or talk it through first.
Thirty minutes with Ferrata Labs on one workflow. You leave with a view of where Apex fits, and an honest answer if the sequencing is wrong and you should fix something else first.
Your pricing, approval and billing rules are your advantage, and they stay yours. Apex is configured to the way you sell and bill. You are not handing over a playbook or fitting into a template.