FerrataApex

Sales attribution

Sales attribution from the invoice, and payouts when the customer pays.

A brand selling through reps, referral partners and promo codes needs two numbers that never mix: everything sold in a region, and what each person actually brought in. Apex records attribution only where someone attached it, counts it from invoices, and accrues each payout as the customer pays.

A live view of sales attribution: invoices land in the Southeast region. The region's total grows on every sale, the attributed total grows only on sales with a salesperson attached, and the share attributed shows beside them. Payouts accrue when the customer pays, and a credit memo claws back the payout it reverses. Illustrative data · seeded, plays the same every time

Three kinds, room for more

Who brought the sale in, on every line.

Attribution sits on the quote, the order and the invoice, line by line, and carries forward from one to the next.

01

Salesperson

The rep responsible for the sale, inside your team or under an outside rep group.

02

Referral

A partner or customer who introduced the buyer, credited on what they introduced.

03

Discount code

A code a customer used, so a campaign's sales are counted on their own.

The rules

Attribution is never inferred.

Only what was attached
A sale is attributed only where a person attached it, or the ERP document carries its own salesperson code. Never from a territory, a customer or a default.
Splits
Two salespeople on the same line split that credit. Different kinds (a rep, a referral, a code) each keep full credit for their own.
Only invoices count
Quotes and orders show attribution, but only invoiced revenue counts toward a payout.
When it is earned
Payouts accrue when the customer pays, by default. A setting accrues them on the invoice instead.
Clawbacks
A return or a credit memo reverses the payout it earned, as its own entry, at the rate it was paid.
The margin floor
Payouts are left out of the margin floor by default. A setting includes them.

Two numbers, side by side

Regional sales and attributed sales, with the share between them.

A region's sales are every sale placed there, by the order's ship-to, whether or not anyone is attached. A salesperson's total is only what is attributed to them. The share between the two shows how much of the market your people are directly responsible for.

Where a sale is placed
By the ship-to address, or the customer's main address, by the same setting ZIP pricing uses.
Rollups
A rep group overseeing a region rolls up its salespeople's attributed sales, not the region's total.
Southeast · Q3 2027 · invoicedRegional and attributed salesBy ship-to
Regional sales$1.84MEvery sale placed here
Attributed$1.21MA salesperson attached
Share65.8%Of the region’s sales
SalespersonAttributedShare
J. Alvarez$612,40033.2%
R. Chen$428,15023.2%
Gulf Rep Group · 2 reps$171,9009.3%
No salesperson attached$629,55034.2%
Payouts accrue as invoices are paid · clawed back on returns

From the line to the payout

Attach, invoice, paid, payout.

  1. 01

    Attach

    A person attaches a salesperson, a referral or a code to the quote, the order or a single line.

  2. 02

    Invoice

    The invoice carries the attribution forward, and its revenue is counted for the period.

  3. 03

    Paid

    As the customer pays, each payout accrues on what was paid, net of credit memos.

  4. 04

    Payout

    Outside reps under a vendor are paid as vendor bills. Referrers get a credit on their own account by default.

FAQ

Sales attribution and payouts, run end to end.

How is a sale attributed to a salesperson?

Only by being attached. A person attaches a salesperson to a quote, an order, an invoice or a single line, or the ERP document carries its own salesperson code. Apex never infers attribution from a customer, a territory or a default.

How are regional sales counted?

A region's sales are every sale placed in that region, whether or not a salesperson is attached. A sale is placed by its ship-to address, or by the customer's main address with the same setting ZIP pricing uses.

What share of sales had a salesperson attached?

Beside each regional or company total, Apex shows the part with a salesperson attributed and its share of the total. Salesperson totals, and the rep groups they roll up to, count only what is attributed to them.

When does a payout accrue?

Only invoiced revenue counts. By default a payout accrues as the customer pays, on what was paid net of credit memos. A setting accrues it on the invoice instead. Rates can be tiered, on net revenue or margin.

What happens on a return?

A return or a credit memo reverses the payout it earned, as its own clawback entry at the rate the payout was made at, so the record shows both the accrual and the reversal.

How are outside reps and referrers paid?

Outside reps who sit under a vendor, such as a rep group, are paid as vendor bills. Referrers are credited on their own customer account by default. Payouts can also be marked as paid outside Ferrata, such as through payroll.

See attribution and payouts work on your own deals.

Thirty minutes on one workflow, with your own quotes, orders or invoices. You leave with a view of where Apex fits, and an honest answer if the sequencing is wrong and you should fix something else first.

Your pricing, approval and billing rules are your advantage, and they stay yours. Apex is configured to the way you sell, make and bill. You are not handing over a playbook or fitting into a template.