Sales attribution
Sales attribution from the invoice, and payouts when the customer pays.
A brand selling through reps, referral partners and promo codes needs two numbers that never mix: everything sold in a region, and what each person actually brought in. Apex records attribution only where someone attached it, counts it from invoices, and accrues each payout as the customer pays.
Three kinds, room for more
Who brought the sale in, on every line.
Attribution sits on the quote, the order and the invoice, line by line, and carries forward from one to the next.
Salesperson
The rep responsible for the sale, inside your team or under an outside rep group.
Referral
A partner or customer who introduced the buyer, credited on what they introduced.
Discount code
A code a customer used, so a campaign's sales are counted on their own.
The rules
Attribution is never inferred.
- Only what was attached
- A sale is attributed only where a person attached it, or the ERP document carries its own salesperson code. Never from a territory, a customer or a default.
- Splits
- Two salespeople on the same line split that credit. Different kinds (a rep, a referral, a code) each keep full credit for their own.
- Only invoices count
- Quotes and orders show attribution, but only invoiced revenue counts toward a payout.
- When it is earned
- Payouts accrue when the customer pays, by default. A setting accrues them on the invoice instead.
- Clawbacks
- A return or a credit memo reverses the payout it earned, as its own entry, at the rate it was paid.
- The margin floor
- Payouts are left out of the margin floor by default. A setting includes them.
Two numbers, side by side
Regional sales and attributed sales, with the share between them.
A region's sales are every sale placed there, by the order's ship-to, whether or not anyone is attached. A salesperson's total is only what is attributed to them. The share between the two shows how much of the market your people are directly responsible for.
- Where a sale is placed
- By the ship-to address, or the customer's main address, by the same setting ZIP pricing uses.
- Rollups
- A rep group overseeing a region rolls up its salespeople's attributed sales, not the region's total.
From the line to the payout
Attach, invoice, paid, payout.
- 01
Attach
A person attaches a salesperson, a referral or a code to the quote, the order or a single line.
- 02
Invoice
The invoice carries the attribution forward, and its revenue is counted for the period.
- 03
Paid
As the customer pays, each payout accrues on what was paid, net of credit memos.
- 04
Payout
Outside reps under a vendor are paid as vendor bills. Referrers get a credit on their own account by default.
FAQ
Sales attribution and payouts, run end to end.
How is a sale attributed to a salesperson?
Only by being attached. A person attaches a salesperson to a quote, an order, an invoice or a single line, or the ERP document carries its own salesperson code. Apex never infers attribution from a customer, a territory or a default.
How are regional sales counted?
A region's sales are every sale placed in that region, whether or not a salesperson is attached. A sale is placed by its ship-to address, or by the customer's main address with the same setting ZIP pricing uses.
What share of sales had a salesperson attached?
Beside each regional or company total, Apex shows the part with a salesperson attributed and its share of the total. Salesperson totals, and the rep groups they roll up to, count only what is attributed to them.
When does a payout accrue?
Only invoiced revenue counts. By default a payout accrues as the customer pays, on what was paid net of credit memos. A setting accrues it on the invoice instead. Rates can be tiered, on net revenue or margin.
What happens on a return?
A return or a credit memo reverses the payout it earned, as its own clawback entry at the rate the payout was made at, so the record shows both the accrual and the reversal.
How are outside reps and referrers paid?
Outside reps who sit under a vendor, such as a rep group, are paid as vendor bills. Referrers are credited on their own customer account by default. Payouts can also be marked as paid outside Ferrata, such as through payroll.
Related in Apex
- RebatesRebates by company, store, region or family, accrued as you invoice.View
- Revenue metricsARR, MRR and NRR, traced to a contract.View
- InvoicingCalculated in Apex, checked against the PO, posted to the ERP first.View
- Price listsOne default list, customer lists, and ZIP prices only where needed.View
- PricingPlans from a free start to Enterprise: credits that reset every month, unlimited users, never priced per seat.View
See attribution and payouts work on your own deals.
Thirty minutes on one workflow, with your own quotes, orders or invoices. You leave with a view of where Apex fits, and an honest answer if the sequencing is wrong and you should fix something else first.
Your pricing, approval and billing rules are your advantage, and they stay yours. Apex is configured to the way you sell, make and bill. You are not handing over a playbook or fitting into a template.